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A businessman planning a brand strategy December 6, 2017

Top Ways to Improve Your Company’s Branding

Branding now plays a major role in a company’s success. You can’t thrive if you don’t invest in proper branding techniques.

Advantagemanufacturingltd.com shares some strategies that you should incorporate into your branding initiatives.

Make Your Products Unique

You can check out different manufacturing companies and find out how your products can be specifically created to carry your brand. This can be something as simple as having your own label or creating unique containers and freebies. By doing so, you can improve your company’s reputation – especially if no one else offers what you are offering. A good case in point would be McDonald’s toys included in their kid’s meals.

Know Your Market

You won’t be able to please anyone, which is why large corporations develop different commercials for different countries that they serve. While you may not have the budget for it, you at least have a good idea of who your clients are. Focus on appealing to this market and forget the rest for the moment. This way, you can be sure that your brand will make its mark in a specific group.

Make Your Business Sticky

Sticky is a tough formula to hit – but it’s definitely a recipe for success in many companies. Being sticky means your brand of marketing will ‘stick’ or will easily be remembered. For example, the commercial “Marlboro tastes good, like a cigarette should”, manages to remain embedded in people’s mind long after the commercial has ended. The stickiness factor can be achieved through different routes, such as making your tagline funny, witty, useful, or others.

One Time Chance

Once you’ve decided on a brand approach, be sure to lock it in and commit towards not changing it for a specific period. Branding takes time – you can’t expect it to become a household name overnight. This is why developing your brand, as well as choosing the colors, logos, taglines, and approaches should go through ample processing before the release.

Want to improve your company’s reputation? Follow the tips given above and you can never go wrong.

Man having his car fixed December 2, 2017

How to Still Go Places While Your Car Is in the Repair Shop

It is never good when your car breaks down on you. Your car is your means of transportation. It is a way for you to get to and from work, school, the store, and anywhere else you need to go to. So what do you do when your car breaks down? Fortunately, there are some options to help keep you mobile.

Call Car Repair Services

If your car happens to break down in the middle of the road, you should consider the benefits of mobile car repair. A car repair service can come to you and fix the issues you are having with your vehicle. A service such as this one can assist you in getting your car up and running again so you are not immobile for too long. If your brake is damaged, for instance, auto repair centers provide brake repair services in Salt Lake City.

One Foot in Front of the Other

Consider walking if the place you need to go is not that far. If you only need to travel some blocks or even a few of miles, walking can offer significant benefits. If you live in a location that allows you to walk where you need to go to, you will find yourself healthier and more refreshed until you can get your car repaired.

Ride a Bicycle

Just like walking, cycling can also provide significant health benefits. If you need to get somewhere that is not within walking distance, you could use a bicycle. It can cover a greater distance in a shorter amount of time compared with walking. As an added benefit, you don’t ever have to worry about getting stuck in traffic.

Public Transportation

If you do not own a bike and need to get somewhere in which walking is not an option, make use of public transportation services. If you are currently unable to get your car fixed, public transportation will save you from being stuck without a way to work and other important places you need to go.

Make sure you talk to a professional if your vehicle is not working properly. Of course, the options above can temporarily help you out if your car does break down, so you do not have to worry about going places.

Woman in the car she rented November 21, 2017

Common Car Rental Mistakes that Will Make You Spend More Cash

Car rentals are a convenient option for road trips and finding your way around when visiting a place. They are a better alternative to public transport or cab services. Getting a rental car is also the best way to explore new destinations.

Among the many benefits of a car rental here in Auckland is cost-efficiency. Though this is a determining factor for most renters, some ends up paying hefty rental costs.

Here are some of the common mistakes that will make you dig deeper into your pockets.

Renting Your Car from Airports

Airport car rentals might seem convenient for you especially when you have flown into a new city. This “convenience,” however, comes with airport surcharges. Airports typically charge car rentals a premium fee for renting space.

They pass these costs on to renters. Look into companies located in the city, as these are often cheaper than airport rentals.

Waiving Rental Insurance

You should purchase insurance if you are not explicitly covered by your current insurance company for rentals. There are many dangers when driving through new streets. Your safety should be your chief concern.

For your peace of mind and security, car rental insurance is an intelligent decision. It will ultimately save you a substantial amount of cash.

Paying For Unnecessary Additional Services

Any bells and whistles that come with your rental will cost you more. GPS, roadside services and upgrades might make your trip convenient, but they increase your rental price. Make sure you understand the fee structure of your company’s rental costs before you sign the contract. If you need any additional services, you can look for cheaper alternatives.

Before signing your car rental contract, understand fine details of the penalties you might incur and keep them in mind. Do a thorough homework before settling for a rental company. Failure to inspect the car thoroughly before driving off might lead to paying for damages you did not cause.

Used cars in a parking lot November 16, 2017

Why You Should Wait For at Least Two Months to Buy a Used Car

If you plan to buy a second-hand car, you may want to consider heading to a used car dealership in Bradenton, Florida, or in Houston, Texas, by December 2017.

The recent spate of hurricanes in both states affected the possibility of buying a secondhand car in good condition. An oversupply of new cars, a significant amount of incentive dollars and plenty of off-lease cars made it seem like a good idea to buy a secondhand unit, prior to the occurrence of Hurricanes Harvey and Irma.

Here’s why you should consider buying used cars in Bradenton or Houston:

Hand-Me-Down Purchases

Higher prices for used cars also justify a decision to postpone buying a pre-owned vehicle. Combine that with a growing demand for such vehicles and a purchase seems less attractive at the moment. Wholesale automotive prices rose nearly 3% in September from August, according to the Manheim Used Vehicle Value Index.

If you have money to spare and you’re looking for a new driving experience, you could rent a Tesla Model 3 in Florida. However, be prepared to pay more than $160 per day to use it. Still, buying a used car seems to be the best option for most Americans.

Storms’ Impact

Harvey and Irma’s damages rendered up to 1 million vehicles useless with their value being next to nothing, aside from being likely recycled into scrap metal. The Manheim index showed that buyers should not be surprised by high prices or other market changes when they visit dealerships in Florida or Texas.

The growing retail demand for used cars buoys the strength of the wholesale market, while most of the price growth stems from the recovery after the recent hurricanes, according to the index.

Your patience will be put to the test when determining the right time to buy a secondhand car. But the bright side on this matter includes not being tricked into purchasing damaged or flooded vehicles.

A mechanic fixing a fuel filter November 8, 2017

Why You Should Replace Your Fuel Filter

Your vehicle’s fuel filter is a vital component of its fuel delivery system. It makes your car’s fuel delivery efficient and improves your engine’s performance. The filter, however, gathers dirt over time, which can cause your vehicle’s failure.

Industry experts, therefore, recommend changing the fuel filter for your Hilux vehicle after every 30,000 miles or once a year. Apart from the improved fuel efficiency and boosted engine performance, there are many other advantages of replacing your filter regularly. Here are some of them:

It protects your fuel injectors

Your injectors might clog if your fuel filters are already contaminated. Any amount of debris and rust can destroy your fuel injectors. Symptoms of a misfiring fuel injector include power loss, engine sputtering at low speed and rough engine idling. Replacing a fuel injector is, of course, more costly compared to periodic replacement of a fuel filter.

It reduces vehicle emissions

Clogged fuel filters cause inadequate fuel supply to your injectors. This results in an improper air-fuel mix ratio, which causes insufficient fuel burning, and subsequently dangerous emissions. Fuel filter replacement leads to an appropriate fuel and airflow to your engine, economising your fuel consumption and reducing your vehicle’s emissions.

It prolongs the life of your engine

Fuel filters prevent contaminants from getting to your engine. Without a clean filter, your engine is at a risk of irreparable damage from the pollutants. Replacing your filter prevents any fuel pollutants from accessing your engine, therefore prolonging its life.

If you see signs of a faulty engine, it might be time for a fuel filter change. Be sure to get a trusted mechanic who uses only high-quality fuel filters for your filter replacement. With the correct and clean fuel filter, your vehicle will be running like a champion.

Hand with Pen Writing a Quote for Car Costs October 30, 2017

Kiwi Car Owners Should Take Note of Fixed, Flexible Costs

Car owners in New Zealand should be aware of fixed and flexible costs for a vehicle, as these determine the price for having a car in the long term, according to the New Zealand Automobile Association (NZAA).

The association used a small petrol and diesel car in analysing the average vehicle ownership expenses, which include engine tune-up services, maintenance work and repairs at shops like LRC Automotive.

Cost Factors

NZAA defined fixed costs as those that would still require owners to spend money, even if their car is not in use. On the other hand, flexible costs represent fuel and tyres among other consumable expenses.

Some fixed costs for owning a petrol and diesel car include insurance and a vehicle licence. Interest payments are also a factor if you used a loan to buy it. A small car would require you to spend on fixed expenses worth $4,500 each year, according to the NZAA. For flexible costs such as gas, you may end up spending at least $2,400 each year if you drive it for an estimated 14,000 kilometres.

Car Sales

Car owners should take note that the NZAA analysis only provides a general picture of expenses. The brand of a vehicle and its purchases are some of the other factors that would determine the actual ownership cost.

New cars may or may not be cheaper to own in the long term. The Motor Industry Association said that car registrations reached 118,256 units between January and September, up 10 per cent year over year. Low interest rates and a growing migrant population has improved the economy, which supported an increase in car sales, according to MIA CEO David Crawford.

Conclusion

Whether or not you own a new car, the cost of ownership would vary from person to person. Some cars need more frequent maintenance, while others consume more fuel.

October 10, 2017

Going Green with Geothermal Heating and Cooling

If you end up worrying about your energy bills every month, you might want to switch to geothermal heating in Pennsylvania. With its low operating costs and effective heating and cooling system, switching to geothermal can save you a ton of money.

How does a geothermal system offer effective heating and cooling?

The earth has insulating properties. This means that underground temperatures do not fluctuate as much as the outdoor temperatures. Temperatures a few feet below the earth are consistent all year round.  A geothermal unit consists of a system of pipes and an indoor unit that uses these constant underground temperatures to create free energy. The pipes are polyethylene-made and lie either vertically or horizontally depending on the construction site. If you live somewhere with plenty of groundwater, you can also opt for an open system.

Heating and Cooling During Winter and Summer

During winter, the fluid in the earth loop absorbs heat from the ground and transfers it indoors. The indoor unit then compresses the heat before distributing it evenly in the house. During summer, the system takes heat from the indoor space and deposits it into the aquifer for cooling. This means your geothermal system can regulate your home’s temperatures regardless of the climate.

Geothermal heating and cooling systems are environmentally friendly as they reuse the earth’s natural heat instead of burning fossil fuel to generate energy. You only need to use electricity to power the pump, fan, and compressor. Once you install this system, you can expect savings of up to 40-70% on your annual bill. Having a geothermal system not only saves you money, but it also saves the earth as well.

September 29, 2017

Custom Your Way to Success

Competition among businesses is tough. Businesses will always find ways to gain an advantage over the competition. Every year, more competitors enter the field, making it even harder. This tight competitiveness is mostly felt in the car service industry. When you complete the job in an efficient and friendly manner, customers will be happy. If any of those are missing, then it is possible that the customer may go elsewhere for their needs.

Main Problem

Without the right tools, a client may have to wait for a long time. It is a bad look if a service crew has to get what is missing before work can even start. Because of this, service companies need proper transportation for their equipment. Unfortunately, there are times when the equipment goes missing, or even out of stock. This is due to the high volume of demand and work.

Solution

To combat this issue, service companies are now investing on a custom service body for their utility vehicle. Service vehicles can be refitted with the right amount of trays, drawers, and other utility compartments. This will keep things orderly so the team knows that all necessary equipment are there. By keeping things organised, it will make the work faster and more efficient. It will also reduce the stress levels of the crew members.

In the service trade, time and approach are very important. That is why it helps to be organised so your company can be on top.

September 28, 2017

Utah Studies Viability of P3s for Transportation Funding

Utah’s Transportation Governance and Funding Task Force is asking if an “asset recycling” system could fund the state’s future needs for transportation infrastructure and maintenance.

The system represents one of the task force’s many initiatives since May to determine funding options for transportation.  As automotive technology continues to develop, state lawmakers have sought new ways to generate revenue aside from transportation taxes.

Revenue System

Competitive Enterprise Institute senior fellow Marc Scribner said that the asset recycling system involves leasing or selling public infrastructure assets to private companies. These firms would then be responsible for maintaining these assets at their expenses. In turn, the state could focus on how to boost revenue for other projects.

Toll roads and express lanes comprise some of the assets under the proposed system, which has already been under review in other countries, according to Scribner. Reduced reliance on taxpayer money serves as another advantage of the scheme since private investors will be shouldering the financial risks.

Gas Tax

Scribner believes that the current revenue collection for transportation, which involves taxing fuel, could no longer be sustainable in the future. The experts at Shadetree Automotive explain that cars are becoming more efficient technologically, and though the need for a traditional Toyota or Honda service in Layton or Salt Lake City may still be relevant, there is growing interest in electric and fuel-efficient cars too.

Drivers have become more interested in using these vehicles, amid high gas prices. The cost of fuel normally increases every year during the few days before Labor Day, yet Hurricane Harvey’s impact could further contribute to expensive gas.

The new system will allow Utah to have a reliable source of revenue for maintaining roads and bridges. As cars become more efficient, the fuel tax may become a less reliable form of revenue in the future.

September 25, 2017

Must-Know Vehicle Wrap Maintenance Tips

Vehicle wraps in Houston from Rockwall Wraps are a cheap and versatile way of jazzing up your car’s exterior. Wraps come in different colors and designs that allow you to personalize your car to fit your style.

With the right maintenance, the vinyl wrap can last for years but if you notice your wrap is fading, cracking or dried, it means you are not doing something right. Below are some cleaning and maintenance tips to keep your wrap in good condition:

Spot cleaning

If you notice a small and isolated stain, gently rub it clean using isopropyl. Do not use tire dressing since it will splash and stain your wrap. After cleaning, rinse the spot using cool water.  If you spill fuel on the wrap, gently wipe it off immediately using a towel or paper towel. If you are dealing with stubborn stains, soak it in warm soapy water to loosen the contaminants. However, avoid wiping it while it’s still warm as it might distort or wrinkle the wrap.

Dealing with damaged wraps

If your wrap is damaged do not sweat it. Since wraps are applied one section at a time, it is just a simple matter of having that section replaced by a professional. The damaged area is simply removed and the patch reprinted with the original design.

Is wrap reversible?

Wrap is reversible if the original surface is in good condition when the vinyl was first applied. However, the longer the wrap has been there, the trickier it would be to remove and replace it. Make sure you consult with professionals before replacing the vinyl.

Aside from the aesthetic appeal, vinyl wraps can protect your vehicles’ body for a long time. By getting your car wrapped by experts and with a bit of maintenance work, your car can keep on looking shiny and new for years to come.